A search engine optimisation company involves optimising a website to rank higher on search engine results pages (SERPs). Companies typically aim for the first page, where visibility increases the chances of business capture. With each update, Google’s algorithm becomes more sophisticated, which should not be underestimated.

On-page optimisation

SEO-Marketer On-page optimisation practices are integral to content marketing, essential for drawing in visitors and increasing search engine rankings. Reviewing and updating these practices on an ongoing basis to ensure your content meets current SEO standards and optimising it for both humans and crawl bots alike to provide a smooth user experience.

On-page optimisation generally refers to aligning content with user intent. It can be accomplished by identifying keywords your target audience uses and crafting relevant posts around these words – making your listings on SERP more appealing for visitors while driving organic traffic through Rankbrain-driven organic methods.

Title tags are another essential aspect of on-page SEO, serving as the first impression a searcher sees and significantly affecting click-through rates. They should be short, descriptive and contain your keyword(s). Furthermore, your URL should be easy for visitors to read and remember while reflecting on your study topic.

On-page optimisation includes updating the structure of your site and monitoring keyword performance. Furthermore, make sure your pages are mobile responsive and load quickly – this is particularly important as Google prioritises user experience over the speed of websites; slow websites could even be penalised due to this factor. Finally, compress images on your website for faster page load times.

Off-page optimisation

Off-page optimisation (also referred to as off-site optimisation or external SEO) refers to practices conducted outside a website that help enhance its search engine rankings. Examples include link building, social media marketing and content promotion techniques used together to increase effectiveness.

Off-page SEO refers to optimising search engine rankings and increasing website traffic. Google’s algorithm prioritises backlinks pointing back to your domain; more links mean more votes of confidence from other websites and the higher you’ll rank overall.

Link building

Link building is acquiring links from other websites back to your own, often used to increase website visibility and boost search engine rankings. Unfortunately, many SEO practitioners engage in practices deemed illegal by Google – this practice is known as black hat link building and could see your site banned from their search results.

Link building requires more high-quality content than ever; the more relevant links, the higher they rank on Google’s search results page (SERP). Yet how you build these links is equally as essential: there are various strategies out there, but the most successful ones begin with having something worth linking to as their starting point.

Studying your competitors’ links is the key to understanding link building effectively, as this will give you insight into which tactics and strategies work for them versus which might backfire – for instance, avoiding using identical keyword strings in URLs would likely backfire a great deal!

Keyword research

Keyword research is an integral component of SEO success. It allows marketers to understand better what keywords their target audience is searching, their relationship with each other, and how their intent affects search engines’ algorithms. Furthermore, keyword research assists marketers in creating an effective content strategy; keyword research is the initial step in developing an organic plan that attracts relevant, high-converting website visitors.

Marketers should consider the relevance and user intent beyond finding keywords with high search volumes. A good way to do this is by reviewing search results pages for each query; for example, if someone searches “cupcake,” search engines will look for pages that best align with that intent and deliver relevant results.

Start by compiling a list of potential keywords and organising them into “buckets.” It will enable you to examine each term’s median sales value (MSV) to assess whether ranking for it would be worthwhile. Next, use Google AdWords or another similar tool to identify competition for each search term; this will provide valuable insight into whether competing is difficult enough and help guide business decisions accordingly if competition for any one search term becomes too fierce – for instance, if competition becomes excessive, it may not be worth pursuing further.