Harper Digital helps Kiwi businesses to get online in the moments that matter. They do this by delivering web strategy and digital marketing services that produce a genuine return on investment.

Aura digital photo frames are beautifully designed WiFi, connecting people with a brilliant photo-sharing experience. This includes free-for-life cloud storage, a remote configuration app and more.

Website Design & Development

The team works closely with you to turn your insight and vision into a finished product that meets your needs. They take the time to get to know your business and customers and create marketing materials that speak directly to them. They believe your business deserves much more than a cookie-cutter template website.

Their capabilities centre around critical services, including paid advertising and SEO. They can help you improve your site, add new pages, and make technical adjustments. They can also help you track your results and make informed decisions based on the data that they provide.

Located in Auckland, Harper Digital is a digital marketing agency that provides top-notch digital services. They have worked with clients such as Calocurb, Ace, Lesmills and EnviroWaste.

Search Engine Optimisation (SEO)

Search engines are the primary way for potential customers to find a business. A company’s visibility on SERPs, or search engine results pages, is based on its ability to capture and retain leads through organic and paid traffic.

Search engine algorithms consider various factors, including user intent, the quality and relevance of webpage content, page loading times, mobile website design, sitemaps, structured data markup, and more. They also consider several contextual factors, such as past searches and user settings. For more information about Harper Digital, click here.

SEO services can help a business optimise its content and structure to align with users’ expectations and search engine algorithm preferences. Core SEO services include keyword research, content strategy, on-page optimisation (such as meta descriptions and headlines), permalinks, image alt text, and schema markup.

Google Adwords

Google AdWords, now renamed Google Ads, is an online advertising service that allows businesses to reach customers on the world’s largest pay-per-click network. Advertisers can choose to target users locally, nationally, or internationally.

When creating an ad campaign, thinking about your business goals is essential. Do you want to generate more phone calls or bring people into your physical storefront? It’s also necessary to set a budget.

Once you know your goals, it’s time to start designing your campaign. Your ads can appear on Google search results, banners on non-search websites and apps, and YouTube videos. Our experts will help you optimise your campaign to get the most out of your budget.

Social Media Marketing

Social Media Marketing services involve using various social platforms such as Facebook, Instagram & and TikTok for brand promotion, target audience growth & and website traffic generation. It is a cost-effective tool with the potential to reach large volumes of targeted users quickly.

Increased social media activity can humanise a business and make it seem more approachable, thus increasing customer satisfaction. It allows companies to receive feedback and comments, which can be used for further product development or service improvements. For more information about Harper Digital, click here.

After addressing internal processes, Harper Digital looked to its customers. It implemented Flowingly workflows for managing their self-serve requests, eliminating manual, high-risk processes, and freeing staff from time-consuming admin tasks, leading to increased productivity. Using a range of analytics and reporting, the return on investment is clear.

Online Reputation Management

Online Reputation Management (ORM) is critical to any digital marketing strategy. With more than 60% of consumers beginning their buying journey with an online search, managing your reputation and content is crucial to ensure that people’s first impression of your brand is accurate.

ORM services include monitoring and tracking online mentions, managing reviews, responding to customer feedback, and improving SEO. While several tools can help with ORM, it is crucial to understand that human judgment remains essential.

For example, a negative review on Yelp could significantly harm a business’s reputation if not responded to promptly. However, a positive review from an industry-specific blog like Pitchfork or TechCrunch can substantially boost a business’s reputation.